By Louise Wynne, Founder of WildKind Interiors When you’re under pressure to get a showhome open, it’s tempting to say “just make it look fantastic!” and leave your showhome designer to it. But a simple, clear showhome styling brief can be the difference between you loving their design or feeling it’s not quite hit the mark, and it will save you time (and therefore money) in the long run. This guide walks you through what to include when you brief your showhome stylist, so th

By Louise Wynne, Founder of WildKind Interiors Right, let’s start with a clarification. When most people hear “biophilic design”, they think houseplants and maybe a feature wall with some greenery. Nice to have. Moodboard fodder. Something you add at the end if there’s any budget left. That’s not what we’re talking about here. Because biophilic design done properly is one of the most commercially powerful tools available to you as a property developer. It influences how buyer

Every year, the internet gets flooded with trend content aimed at homeowners. But if you're a developer, housebuilder or investor, you don't need to know what looks good on Pinterest or Instagram. Not really. You need to know what moves buyers, supports your GDV, positions your development ahead of the competition on launch day and gives you a fantastic marketing tool. This year's trends, both macro and micro, are telling a consistent story: warmth, tactility and personality

By Louise Wynne, Founder of WildKind Interiors March marked 20 years of me working in Interior Design. So much has (of course) changed in those years - the biggest impact unsurprisingly coming from the www and social media. Once upon a time we were browsing three‑inch catalogues of furniture and artwork and now it’s all at the click of a button. Oh! And everyone thinks they’re an Interior Designer now too, right?! Just like everyone thinks they’re a writer, or a marketing exp